亚马逊官方解读参考价政策
亚马逊参考价政策
在许多商品分类中，，，，，，您可以选择提供市场价（如制造商建议零售价）等参考价。。。。。。这些参考价可以显示在多处，，，，，，包括商品详情页面和商品搜索效果，，，，，，用来显示为买家节约的用度。。。。。。
您提供的任何参考价都必需代表您或其他零售商/卖家最近售出大宗该商品时所接纳的价钱。。。。。。
您还应确保向我们提供的参考价为最新价钱。。。。。。
在添加新商品时，，，，，，若是您没有切合上述条件的市场价，，，，，，请将该字段留空。。。。。。
【您的价钱】字段应反应您向买家提供的现实商品价钱。。。。。。只有在开展短期限时促销时，，，，，，您才应使用“销售价钱”字段。。。。。。若是您开展促销，，，，，，我们可能会使用“销售价钱”和“您的价钱”中的较低值作为参考价，，，，，，以便在促销时代提供节约新闻。。。。。。在这种情形下，，，，，，您应确保您的参考价（“促销前”价钱）代表您或其他人最近售出大宗该商品时所接纳的价钱。。。。。。您不应更改“您的价钱”或“销售价钱”字段来使用促销时代显示的参考价。。。。。。
若是亚马逊无法验证您提供参考价，，，，，，我们可能会榨取显示该价钱。。。。。。若是您更改“销售价钱”或“您的价钱”字段来使用促销参考价，，，，，，或者我们无法验证您按此价钱售出过大宗该商品，，，，，，我们可能会从您的促销中移除节约新闻和作废您的促销；；；；；；；或者，，，，，，若是情节严重或者多次发明该行为，，，，，，我们可能会暂停唬�；；；；；蛑罩鼓南廴ㄏ�。。。。。。
亚马逊官网原文详情：
Amazon Policy on Reference Prices
In many product categories, you have the option of supplying a reference price, such as a list price (for example, a Manufacturer's Suggested Retail Price or MSRP). These reference prices might be displayed in several places, including the product detail pages and search results for your products, to show savings to our customers.
Any reference price you provide must represent the price at which you or other retailer(s) or seller(s) have recently made substantial sales of the product in question.
You also are responsible for ensuring that the reference prices you provide to us remain current.
If you don't have a list price that meets these criteria, please leave the field blank when adding a new product.
The Your Price field should reflect your actual offer price to customers. You should use the Sales Price field only when running a temporary time bound promotion. If you run a Deal, we might use the lower of either Sales Price or Your Price as a reference price to provide savings messaging during the Deal. In that event, you are responsible for ensuring that your reference ("pre-Deal ") price represents the price at which you or others have recently made substantial sales of the product in question. You should not change the Your Price or Sales Price fields for the purpose of manipulating the reference price displayed during a Deal.
If Amazon cannot verify a reference price you provide, we might suppress it. If you alter the Sales Price or Your Price fields to manipulate the Deal reference price or we cannot validate substantial sales at this price, we might remove savings messaging from your Deal, cancel your Deal, or, in serious or repeated cases, suspend or terminate your selling privileges.
文章泉源：亚马逊官方网站
上一篇：亚马逊为何选择在日本发货
下一篇：亚马逊商城公正定价政策官方宣布