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Seven ways to help your audience find your listings
- Create a teaser: Excite your audience and begin building your search ranking by announcing what is coming up on your social channels one week before you officially launch. Don't include any links, but including an Amazon logo in your imagery can be an easy way to get audience talking and searching.
- Officially announce your merch on all social channels and websites: Use your dedicated website and social channels to let your audience know about your new merch store. Add a link to your store page in all marketing activations to ensure your audience know where to go to shop.
- Update all owned social channels and websites with link to store page: Update your social media bios and website descriptions with a link to your store page. This will help drive steady traffic to your store even on days when you are not posting about it.
- Post and share content from your audience: When you see content relating to your merch from your audience, spread the good word to your tribe by reposting their content.
- Run Sponsored Brands and Sponsored Product Ads: Help more shoppers discover and buy your merch through pay-per-click Sponsored Brands and Sponsored Product Ads. These ads are useful tools for driving sales and increasing brand awareness. To get started, visit Advertise on Amazon.
- Wear your merch: Wear or use your favorite products in social posts, videos, and at events (even if you are not actively promoting your merch at that time). This is a great way to show your audience you stand behind your designs while driving awareness.
- Continue to add selection and maintain awareness: Set a monthly reminder to add 20 new products a month and complete at least one marketing activation per month post-launch to continue to drive awareness, traffic, and sales to your listings.
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