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2. Fill in the Campaign basics information:
- Campaign Name: This is your store's way to identify the campaign. Note that all campaigns have a unique Campaign ID, which is located in the campaign URL.
- Start Time & End Time: These fields indicate when the campaign will be scheduled to run and end. You can choose the start date and end date accordingly. We strongly recommend that merchants put products new to ProductBoost in a campaign for at least 28 days so our system can learn where to best place the product. Please see this article for more information on the "On-going (Training)" Campaign Status.
Merchants can choose to enable the IntenseBoost feature, which will allow products to gain increased impressions in a shorter period of time at a higher spend. Specifically, ProductBoost campaigns with IntenseBoost enabled will showcase the product in premium and highly visible locations on users¡¯ feeds in the Wish app and on wish.com. This can be especially beneficial for newly uploaded products and products that are receiving low impressions.
Merchants may enable IntenseBoost for their ProductBoost campaigns manually via Merchant Dashboard by clicking on the ¡°IntenseBoost¡± checkbox shown above.
Merchants whose ERPs have added the optional attribute ¡®intense_boost¡¯ to relevant API endpoints may also enable IntenseBoost via API by specifying ¡®intense_boost¡¯ attribute as ¡°True¡± in the following API endpoint:
v3/product_boost/campaigns
If merchants do not specify, the ¡®intense_boost¡¯ attribute will default to ¡°False¡±, and the ProductBoost campaigns created via API endpoints above will default to regular ProductBoost campaigns without IntenseBoost enabled.
Similarly, merchants may update ProductBoost campaigns with or without IntenseBoost enabled by specifying ¡®intense_boost¡¯ attribute in the following API endpoints:
v3/product_boost/campaigns
In addition, the attribute ¡®intense_boost¡¯ (¡°True¡± or ¡°False¡±) will also be returned when merchants retrieve information on one or a list of ProductBoost campaigns via the following API endpoint:
v3/product_boost/campaigns
Note: In order to help merchants better optimize the exposure of their newer products, starting April 2, 2020 7:00AM UTC, ProductBoost campaigns created after this time may be subject to a minimum Total Spend if the campaign includes products that have not previously been in a ProductBoost campaign. A campaign¡¯s minimum Total Spend may be waived if the campaign runs for five or more calendar days. However, for campaigns starting or auto-renewing on or after June 26, 2021 7:00AM UTC, Wish will no longer waive the minimum Total Spend for campaigns that run for five or more days (i.e., the minimum Total Spend will apply to all ProductBoost campaigns, regardless of duration).
More details about the minimum spend are available during campaign creation in the Merchant Dashboard (merchant.wish.com).
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