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2021/09/18
Wish

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ProductBoost Best Practice

No matter how long you have been with Wish, ProductBoost can help your large, medium or small business grow. ProductBoost plays an essential role for your success at Wish.

1. Product Images

Wish is a mobile-optimized platform, therefore pictures of your product listing are extremely important.

  • Have an attractive main picture. Main picture is the first thing shoppers see, and it is what gets shoppers to click on your listing. Therefore, make sure your product¡¯s main picture is attractive and stands out, is in good quality and not misleading.  

  • Your main picture and other pictures should be effective. For instance, if it is not easy to tell what your product does, it might be helpful to include related usages or applications in the pictures. Here is an example of a successful product in ProductBoost.   

We can see that for the above product - watermelon slicer, the main picture includes watermelon and other fruits, as well as a picture of someone slicing the watermelon.  

  • Be descriptive if necessary. Sometimes, noting the important things on the pictures are helpful, such as points that are hard to tell from the pictures. Selling points to think about are: What does your product do? What makes your product unique or a better buy vs. competitors?

  • Including other variants might help. For example, if you are selling a product with multiple colors, try to include your products of multiple colors in the main picture or other pictures.

Before a customer makes a purchase, they want to know what they are buying.

Product images that illustrate all facets of your product helps shoppers make confident, informed purchases. Here are a few things a great product image can accomplish:

  • It grabs the attention of shoppers and compels them to click¡ªand to buy

  • It displays the product clearly

  • It communicates important information about size, color, and materials

  • It captures the purpose of the product

  • It helps shoppers imagine the product in their lives


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