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Jewelry

To offer products in the Jewelry category, you must be a Professional seller and meet the following basic requirements:

  • All products must be sold as listed and described and meet Amazon¡¯s Jewelry Quality Assurance Standards

  • All products must be authentic and priced at $300,000 or less

  • Meet the following metrics requirements:

    • Order-Defect Rate of 1% or less

    • Cancellation Rate of 2.5% or less

    • Late Shipment Rate of 4% or less

For details, see Categorization of Fine vs. Fashion Jewelry.

Keep reading for detailed requirements on selling Jewelry and Fine Jewelry.

Category policies and requirements

Amazon expects sellers to follow several requirements to offer products in the Jewelry category. These requirements reflect concern for product quality, product branding, and consumer safety, and ensure that customers can purchase authentic, high-quality Jewelry products with confidence. Sellers should also make sure to follow local and federal import and export regulations.

Sellers listing Fashion Jewelry for sale on Amazon must meet all the requirements listed below. Read these requirements and consult the linked Help pages if you have questions about specific policies. Sellers should also follow applicable state and federal consumer safety regulations and import and export restrictions.

Amazon only allows approved sellers to offer jewelry made with fine materials (¡°Fine Jewelry¡±). Whether a jewelry item is Fine or Fashion is based on the materials the item is made from. For details, see Categorization of Fine vs. Fashion Jewelry.Sellers who wish to sell Fine Jewelry must apply for approval (see "Item data requirements" section below).

Important: Sellers who are not approved to sell Fine Jewelry cannot offer Fine Jewelry items on Amazon.

Meeting these requirements does not guarantee that Amazon will allow sellers to sell jewelry. Amazon reserves the right to review the quality of each seller's products and listings, including checking that those products and listing data meet all applicable requirements.

Note: Amazon may terminate or suspend any seller¡¯s Fine Jewelry or Fashion Jewelry listing privileges for failing to meet these requirements. Or for any reason at any time by notice to the seller.

General requirements

  • All products must be sold as listed and as characterized in the descriptions, images, and specifications shown on the detail page.

  • All products must meet Amazon's Jewelry Quality Assurance Standards.

  • All items must be properly set up according to Amazon's Categorization of Fine vs. Fashion Jewelry guidelines.

  • All products must be authentic. We do not allow counterfeit, replica or knock-off products. Nor do we permit trademark violations. We respect the intellectual property of others and require that sellers posting on our site do the same. If you believe that an item offered on our site violates your intellectual property rights, submit your complaint using this online form. . We encourage sellers with trademarks for their brands to apply for ownership of those brands in the Amazon Brand Registry. Brand Registry provides access to special tools for reporting intellectual property violations.

  • Listing of items priced over $300,000 is not allowed in the Jewelry category.

Seller requirements

  • Sellers without a Professional selling plan must upgrade to a Professional selling plan once their application is approved, and must maintain this plan while offering jewelry products on Amazon.

  • Sellers must meet these performance criteria to be eligible to apply to sell in the Jewelry category:

    • Order-Defect Rate of 1% or less

    • Cancellation Rate of 2.5% or less

    • Late Shipment Rate of 4% or less

To view your current metrics, go to Performance>Account Health.

If your account does not meet the minimum criteria, your Fine Jewelry application will be rejected. Take corrective action and ensure your performance metrics meet the minimum criteria before completing the application.

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