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Amazon Accelerator

Overview and Benefits

Amazon Accelerator enables manufacturers to launch brands and innovative products exclusively on Amazon and provides a path to become an Amazon Private Brands supplier.

Program Summary

Path to Amazon Private Brands

The Amazon Accelerator program is a potential entry into Amazon Private Brands. Successful Amazon Accelerator participants may be selected to become suppliers for our Amazon Private Brands, and certain Amazon Accelerator brands may be purchased by Amazon. If we opt to purchase your brand, the price and/or calculation of it will be contained in your Amazon Accelerator agreement.

Brand Exclusivity

Suppliers will create and trademark their own Amazon-exclusive brand. The brand will remain exclusive to Amazon.

Brand Protection

Amazon will maintain exclusivity over your brand. No other sellers can add offers to your ASINs.

Supplier-Driven Selection

You determine what products to launch based on your category expertise. We encourage you to take advantage of this opportunity to recommend proven high-quality and high-rated products.

Marketing Services

Brands will receive a suite of marketing support, including site merchandising and free access to our Vine program. Products with high ratings and reviews may also receive additional placements across Amazon.

Onboarding Support

Suppliers will receive guided support, a toolset to tell the brand story, and analytics to track brand performance.

Testing & Learning

You can easily test new innovative products and get quick customer feedback.

Eligibility and How to apply

  1. Go to the Amazon Accelerator landing page and click on sign up to complete our questionnaire
  2. Develop branding for your products and make sure your trademark is registered or pending registration
  3. Demonstrate compliance with Amazon’s Supplier Code of Conduct through social audits that Amazon accepts. You are responsible for any costs associated with obtaining the required audits
  4. Fulfill products using Fulfillment by Amazon or Seller Fulfilled Prime

Fees

If we approve your Selling on Amazon account for participation in the Amazon Accelerator, you will be charged in accordance with the program fees. Fees will be applied at the account level and will apply to all sales associated with your account. No refunds will be issued for services already provided. The program fee is an additional 7% premium to the Referral Fees described on the Selling on Amazon Fee Schedule.

When selling products under Fashion categories (Clothing & Accessories, Shoes & Bags, Jewelry, Watches, Luggage), the fee for the program is an additional 7% premium to the Referral Fees described on the Selling on Amazon Fee Schedule for Clothing & Accessories regardless of which Fashion category product you sell.

Fees are subject to change.

Additional Terms

Participation in the Amazon Accelerator is subject to additional terms and conditions. You will be provided with, and required to accept, the program terms in order to complete the application process.

Amazon Accelerator features and benefits are subject to change.

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