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Valid Tracking Rate FAQ

Valid Tracking Rate is a performance metric that measures how often you use valid tracking numbers on orders. This metric reflects Amazon customers' expectations that they should be able to find out where their orders are and when they will receive them.

What are the benefits of providing tracking information?

Providing valid tracking numbers with all your shipments has a number of benefits:

  • Fewer buyer contacts: Providing tracking numbers can help reduce the amount of time you spend answering shipping-related questions.

  • Decreased order defects: The Order Defect Rate for untracked shipments is 1.7 times greater than the rate for tracked shipments.

  • Protection from A-to-z Guarantee claims: Without tracking, you will automatically lose any "Order not received" A-to-z Guarantee claims. Tracking helps you represent yourself against these claims and may prevent loss.

  • Improved seller feedback ratings: Buyers tell us that being able to track their packages is one of the main reasons to leave positive feedback.

  • Reduced lost shipment costs: Tracking can significantly reduce the costs associated with a lost shipment. If a package is lost in transit, you can use tracking to find out where it was lost and then determine responsibility.

  • Improved conversion: When you use tracking on 98% of your shipments and your on-time delivery rate is 97%, you become eligible to reduce handling and transit promise times. This is proven to increase conversion and revenue.

How will I know if I am meeting the 95% Valid Tracking Rate (VTR) target?

To view your VTR and download your VTR report:.

  1. Go to the Account Health page.

  2. In the Shipping Performance section, click View details.

  3. Select the Valid Tracking Rate tab. Scroll down and click the Download Report button.

  4. Clear Shipped late and Delivered late options to view orders with invalid or no tracking information.

Please allow 72 hours for the report and metric to reflect any updates.

What happens if I don't meet the required target for tracked packages?

If you don't maintain the required 95% target for tracked packages, your selling privileges for the category (or categories) involved may be suspended or removed. If this happens, you have the opportunity to provide Amazon with a Plan of Action outlining how you plan to prevent this from occurring in the future. You can follow the appeals process outlined in Appealing the removal of selling privileges.

Which carriers provide tracking information to Amazon?

We currently support tracking information for these carriers:

  • UPS

  • UPSMI

  • USPS

  • DHL

  • DHL Global Mail*

  • FedEx

  • FedEx Smartpost

  • On Trac

  • Newgistics

  • Canada Post

  • Lasership

  • China Post

  • SF Express

  • 4PX

  • Yanwen

  • Yun Express

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