Shopify磨练期准则以及竣事时间
您的磨练期准则
在卖家为您建设了具有须要权限的员工后，，，，，您的磨练期才华最先。。。。。卖家有责任为您建设该账户。。。。。在您接受卖家递交的资产并竣事磨练期后，，，，，Exchange 会删除卖家的账户所有者身份并将市肆所有权移交给您。。。。。由于账户所有权更改不可作废，，，，，请确保您严酷遵照此磨练指南。。。。。您还应确保在接受 Escrow 中的关联阶段之前，，，，，对要转让给您的所有账户都禁用两步验证。。。。。
备注：若是声明出售的资产和在磨练期交付的资产之间保存差别，，，，，请连忙向 exchange-support@shopify.com 发送电子邮件，，，，，以便 Escrow 和 Exchange 市场支持团队能够在销售竣事前解决此问题。。。。。
验证并相识所有流量泉源
Exchange 产品页面显示在线市肆每月获得的会见总数。。。。。此数据直接从 Shopify 中提取�。。。。�，卖家无法对其举行编辑。。。。。会见被界说为唯一的页面浏览量。。。。。也就是说，，，，，您在每个产品页面上看到的会见数可能是对网站上的任何页面（包括主页和产品页面）的会见量。。。。。出售企业的人无法更改或编辑您在产品页面中看到的销售数据。。。。。作为企业的购置者，，，，，这能消除您的担心，，，，，让您知道看到的内容是真实的。。。。。
相识在线市肆爆发的流量关于相识这些会见者中有几多最终成为客户很有价值。。。。。市肆的收入与总流量相比越高，，，，，就批注该市肆的盈利潜力越大。。。。。
仔细研究市肆流量趋势是最先磨练的一个不错的起点。。。。。要最先磨练，，，，，请登录到在线市肆，，，，，然后转到后台的剖析部分。。。。。
Shopify 账户的剖析部分提供与您要购置的市肆相关的名贵洞察。。。。。在剖析部分中的概述控制面板中，，，，，您将看到关于销售趋势、流量泉源和客户的报告。。。。。若是您对概述控制面板中的任何内容保存疑问，，，，，则可以睁开报告以审查详细信息或让卖家为您先容这些报告的内容。。。。。您可以通过审查报告和实时视图部分来更深入地相识市肆的剖析数据。。。。。
要求卖家审查流量趋势。。。。。若是您发明流量中保存任何特殊峰值或谷值，，，，，请询问卖家以相识关于这些日期的流量的详细信息。。。。。相识这些趋势关于验证流量至关主要。。。。。
最主要的是，，，，，在剖析在线市肆的流量时，，，，，请确保流量泉源正当，，，，，同时确保您作为新所有者也可以重新建设流量泉源。。。。。
想进一步研究流量数据？ ？？？？？请卖家提供其 Google Analytics 账户的只读权限。。。。。Google Analytics 会为您提供有关自动、直接、推荐、社交和其他类型流量的更深层信息。。。。。
确认财务信息
在 Exchange 上宣布待售市肆的唯一要领就是使用 Shopify 出品的官方 Exchange 应用。。。。。通过此要领，，，，，Exchange 可以盘算市肆的销售额和流量数据。。。。。Exchange 通过提取最早自 2015 年 1 月 6 日起的可验证销售额历史纪录来自动建设您可在产品页面审查的图表。。。。。卖家无法在建设产品页面之前或之后修改此数据。。。。。我们只能提取通过 Shopify 告竣的销售的销售额数据。。。。。要求卖家向您提供有关用度以及在 Shopify 外举行的任何销售的详细信息。。。。。
现在，，，，，Exchange 不会验证卖家的利润率或每月平均利润。。。。。该信息由卖家提供。。。。。
您可以使用 Shopify 后台提供的 Analytics。。。。。这些数字有助于确定逐日或每月的平均收入信息，，，，，以及关于客单价的数据和关于客户的更深入信息。。。。。
请务必知晓，，，，，Shopify 不会盘算用度。。。。。因此，，，，，您应要求卖家为您提供其相关用度的详细信息。。。。。以下是您可能需要卖家提供的内容：
来自 Facebook 或 Google Adsense 的用于广告支出破费的发票。。。。。
Shopify 的发票。。。。。
应用订阅的发票。。。。。运营市肆所需的 Shopify 应用有时会按月收取用度。。。。。
产品本钱。。。。。卖家应向您提供关于市肆所售产品的本钱信息。。。。。
从卖家处网络此信息可资助您验证卖家在产品页面中报告的每月平均利润是否准确。。。。。
检查已往的订单
转到 Shopify 账户后台的订单部分，，，，，检查该市肆已往的所有订单。。。。。您需要检查的一些事项包括拒付数、已退款的订单和未发货的订单。。。。。您还可以审查运单号以确保其正当性。。。。。
更改市肆所有权后，，，，，某些支付网关（例如 Shopify Payments）无法处置惩罚更改所有权之前所下订单的退款。。。。。在您验收任何阶段之前，，，，，请务必确认所有未清订单退款均已完成。。。。。
虽然关于活跃市肆来说，，，，，保存少量退款和少量拒付的征象十分正常，，，，，但请务必仔细检查所有订单是否已由卖家标记为已发货。。。。。
若是您发明大宗未发货的订单，，，，，请务必询问卖家缘故原由。。。。。您成为新的店主之后，，，，，客户可能会向您追求资助。。。。。为阻止此情形，，，，，您可检查已往的订单以确保这些订单均已发货并已付款。。。。。
审查收入
收入是在未盘算支出时市肆爆发的总收入。。。。。Exchange 会为卖家盘算市肆收入，，，，，但只有卖家可以剖析其每月支出。。。。。
Shopify 市肆最常见的用度就是按月收取的套餐用度，，，，，通常在每月 29-299 美元之间。。。。。许多市肆还会在其市肆中使用第三方应用，，，，，这可能也会爆发每月用度。。。。。
收入可让您较好地相识该市肆在创立总收入方面的潜力，，，，，但务须要求卖家说明本钱。。。。。
相识卖家使用的应用
应用是运营 Shopify 市肆的主要组成部分。。。。。许多市肆使用应用来为订单发货、购置发货标签或处置惩罚一些营销运动。。。。。
转到 Shopify 后台的“应用”部分，，，，，审查最近装置的应用。。。。。询问卖家关于这些应用、应用的用途以及是否收取按期用度的任何问题。。。。。
同样主要的是，，，，，卖家要将这些应用的账户所有权转让给您。。。。。若是使用了订单发货应用，，，，，您可以通过进入特定应用自行检查账户信息。。。。。
并非所有应用都需要卖家转让所有权。。。。。但在您成为新账户所有者之前，，，，，请要求卖家再次确认您将具有会见任何所需应用的权限。。。。。
检查社交媒体账户
社交媒体对电子商务营业而言是有价值的资产。。。。。若是您在 Exchange 上购置某市肆是由于该市肆具有很高的社交媒体关注度，，，，，则应该确保卖家宣传的数字是切合现实的。。。。。
获得对社交媒体账户的会见权限后，，，，，请更深入地相识加入度和关注者账户，，，，，确认从卖家处购置这些资产是否有价值。。。。。虽然没有步伐确保所有关注者是高质量的客户，，，，，但您可以随时审查帖子上的对话。。。。。
相识如那里置付款
大大都 Shopify 市肆都使用 Shopify Payments 处置惩罚付款。。。。。Shopify Payments 仅适用于某些国家和地区的市肆。。。。。
检查市肆是否知足使用 Shopify Payments 处置惩罚付款的所有执法要求。。。。。您可以通过审查您所在地区的 Shopify Payments 效劳条款来验证此内容。。。。。
若是您栖身在受支持的国家/地区之外，，，，，您仍可以处置惩罚针对市肆的付款，，，，，但需要找到受支持的第三方支付网关。。。。。
若是卖家已在使用第三方支付网关，，，，，请要求他们提供有关注册流程的详细信息，，，，，以确保当您成为市肆的新所有者时，，，，，可以连忙最先处置惩罚付款。。。。。
整理供应商关系和产品允许
有些产品需要经销商的允许证。。。。。若是您不确定市肆销售的产品是否需要允许证，，，，，请询问卖家他们是否已经获得销售其产品的正当权力，，，，，以及是否可以将此允许转让给您。。。。。
询问卖家谁向他们供应产品。。。。。若是是第三方供应商，，，，，则通过协商使卖家向您提供供应商的联系信息，，，，，以确保您成为新所有者之后，，，，，可以从统一供应商处举行订购。。。。。
若是您要购置使用代发货或按需打印的市肆，，，，，则您很可能将使用 DSers 或 Printful 等应用为订单发货。。。。。这些应用会为您处置惩罚发货流程，，，，，但您仍需确保这些应用的所有权已转让给您。。。。。卖家应认真为您执行这些更改。。。。。
询问卖家关于客户支持的内容
相识客户需求是深入相识市肆的一种有用方法。。。。。询问卖家目今是否保存任何需要解决的客户支持问题以及解决未来可能泛起的问题的最佳方法。。。。。若是有任何需要处置惩罚的未完成的拒付或退货事宜，，，，，卖家有责任在您成为新所有者之前处置惩罚这些情形。。。。。不然，，，，，卖家应指导您如那里置客户支持问题。。。。。
若是卖家向您提供售后支持，，，，，请思量起草一份条约，，，，，以确保卖家肩负相关责任。。。。。建议咨询状师。。。。。
竣事磨练期
当您在 Escrow.com 账户中将所有阶段标记为已接受或商定的磨练期到期后，，，，，磨练期将会竣事。。。。。
当您接受后，，，，，Escrow.com 将向卖家发放款子。。。。。Exchange 方的职员会尽快与您联系，，，，，见告您已成为新的店主。。。。。
从您竣事磨练期到成为新市肆和 Shopify 店主，，，，，可能最多需要三个事情日。。。。。在此时代，，，，，Exchange 将对账户举行须要的更改，，，，，以确保一切停当，，，，，您可以乐成接受。。。。。
备注：若是您在磨练期有任何问题，，，，，请参阅我们关于解决问题的指南。。。。。
Shopify商户官网原文详情：
Your inspection period guide
Your inspection period can't begin until the seller has created staff with the necessary permissions for you. It's the seller's responsibility to create this account for you. After you accept assets the seller has handed over and end the inspection period, Exchange will remove the seller as the account owner and hand ownership of the business to you. Because this account ownership change is not reversible, it's important that you follow this inspection guide carefully. You should also make sure that two-step authentication is disabled on all accounts being transferred to you before accepting their associated milestones in Escrow.
Note
If there's a discrepancy between what was offered and what was delivered during the inspection period, then send an email to exchange-support@shopify.com immediately so that both Escrow and the Exchange Marketplace support team can fix the issue before the sale is finalized.
Verify and understand all traffic sources
Exchange listings display the total amount of sessions an online store gets each month. This data is pulled directly from Shopify and cannot be edited by the seller. A session is defined as a unique page view. This means that the number of sessions you see on each listing could be visits to any page on the website, including the home page and product pages. People selling businesses cannot change or edit the sales data you see in listings. As someone buying a business, this gives you peace of mind, knowing that what you see is what you get.
Understanding how much traffic an online store is generating is valuable in understanding how many of these visitors end up becoming customers. The higher a business's revenue compared to total traffic is a good indicator that the business has plenty of potential to make a profit.
Taking a closer look at the business's traffic trends is a great place to start your inspection. To get started, log in to the store and head to the Analytics section of the admin.
The Analytics page of the Shopify account provides valuable insight about the business you're purchasing. You can find reports on sales trends, traffic sources, and customers. If you notice anything on the Analytics page that raises questions, then you can expand the reports to find more information or ask the seller to walk you through these reports. You can look deeper into the store’s analytics by checking the Reports and Live view pages.
Ask the seller to look at traffic trends. If you notice any peculiar spikes or dives in traffic, then ask the seller for more information about the traffic for those dates. Understanding these trends is important to validate the traffic.
Most importantly, when analyzing the online store's traffic, be sure that the sources of the traffic are legitimate and can be recreated by you, the new owner.
Want to investigate traffic data further? Ask the seller for read-only permission to their Google Analytics account. Google Analytics will provide you with more in-depth information about organic, direct, referral, social and other types of traffic.
Confirm financial information
The only way to list a business for sale on Exchange is to use the official Exchange app made by Shopify. This way, Exchange can calculate the business's sales and traffic data. Exchange automatically creates the charts you see on listings by pulling their verifiable sales history from as far back as January 6th, 2015. There is no way for sellers to modify this data before or after the listing has been created. We can only pull data for sales that have been made through Shopify. Ask the seller to give you more information about expenses and any sales made outside of Shopify.
Currently, Exchange does not verify the seller's profit margins or average monthly profit. This information is supplied by the seller.
You can make use of the Analytics available in the Shopify admin. These numbers will be useful in determining average daily or monthly revenue information, as well as data about average order value and more in-depth information about customers.
It's important to know that Shopify does not calculate expenses. For this reason, you should ask the seller to provide you with detailed information about their expenses. Some things you might want to ask the seller to provide are:
Invoices from Facebook or Google Adsense for advertising spend amounts.
Invoices from Shopify.
Invoices for app subscriptions. Shopify apps that might be needed to run the business can sometimes charge a monthly fee.
Cost of goods. The seller should provide you with information about the cost of the goods sold by the business.
Gathering this information from the seller helps you verify that the average monthly profits reported by the seller in their listing are accurate.
Examine past orders
Go to the Orders section of the Shopify account admin to examine all past orders from the business. Some things you might want to check for are the number of chargebacks, refunded orders, and unfulfilled orders. You can also review tracking numbers to ensure their legitimacy.
After store ownership has changed, some payment gateways such as Shopify Payments can't process refunds for orders the were placed under previous ownership. It's important to that you verify that all outstanding order refunds are completed before you accept any milestones.
Although it's perfectly normal for an active business to have a small number of refunds issued or even the rare chargeback, it's very important that you double-check that all orders are marked as fulfilled by the seller.
If you notice many unfulfilled orders, be sure to ask the seller why. Once you become the new owner of the business, it's likely that customers could come to you for help. You can avoid this by inspecting the past orders to ensure that they've been fulfilled and paid for.
Review revenue
Revenue is the total income generated by the business before expenses. Exchange calculates the business's revenue for the seller, but only the seller can clarify what their monthly expenses are.
The most common expenses for a Shopify business are the monthly plan fees, which typically range from $29-$299 per month. Many businesses also use third-party apps on their shops which might also charge a monthly fee.
The revenue gives you a good idea as to how much potential the business has in generating income overall, but be sure to ask the seller to explain what their costs are.
Learn about the apps used by the seller
Apps can be an important part of running a Shopify business. Many businesses make use of apps to fulfill orders, purchase shipping labels, or handle some of the marketing.
Go to the Apps section of the Shopify admin to see which apps are currently installed. Ask the seller any questions you have about these apps, what they're used for, and if they charge a recurring fee.
It's also important that the seller change account ownership of these apps to you. If there are order fulfillment apps being used you can check the account information for yourself by heading into the specific app.
Not all apps require the seller to transfer ownership. Ask the seller to double check that you will have access to any required apps before you're made the new account owner.
Inspect social media accounts
Social media is a valuable asset to an ecommerce business. If you're purchasing a business on Exchange on the basis that it comes with a strong social media following, then you should ensure that the numbers the seller advertised match up.
After you have access to social media accounts, take a closer look at engagement and follower accounts to check that there is value in purchasing these assets from the seller. Although there is no way to ensure that the follower counts are quality, you can always take a look at conversations on posts.
Learn how to process payments
Most businesses on Shopify use Shopify Payments to process payments. Shopify Payments is available only to businesses in certain countries and regions.
Check that the business meets all the legal requirements to process payments using Shopify payments. You can verify this by looking over the Shopify Payments Terms of Service for your region.
If you live outside of these supported countries, then you can still process payments for the business, but you will need to find a supported third-party payment gateway.
If the seller is already using a third-party payment gateway, then ask them for more information about the sign-up process to ensure that when you become the new owner of the business you can start processing payments right away.
Arrange supplier relationships and product licensing
Some products require a reseller's license. If you're not sure if the products being sold by the business require a license, then ask the seller if they have obtained the legal rights to sell their products and whether this licensing can be transferred to you.
Ask the seller who supplies their products. If it is a third-party supplier, then arrange to have the seller give you the contact information for the supplier to ensure that once you become the new owner you can order from the same supplier.
If you're purchasing a business that uses dropshipping or print on demand, then you will most likely be using an app like DSers or Printful to fulfill orders. These apps handle the fulfillment process for you, but you still need to ensure that the ownership of the app has been transferred to you. It is the seller's responsibility to make these changes for you.
Ask the seller about their customer support
A great way of gaining insight into the business is to understand the needs of the customers. Ask the seller if there are any ongoing customer support issues that need to be addressed, and about the best ways to address potential future issues. If there are any outstanding chargeback cases or returns that need to be arranged, then it is the seller's responsibility to handle these before you are made the new owner. Otherwise, the seller should educate you on how to handle customer support issues.
If a seller is offering you their post-sale support, then consider drafting a contract to ensure they are held accountable. Consulting with a lawyer is recommended.
Ending your inspection period
The inspection period ends when you mark all of the milestones as accepted in your Escrow.com account, or after the agreed-upon length of time for the inspection period has expired.
After you accept, Escrow.com will release your payment to the seller. Someone from Exchange will contact you as soon as possible to let you know that you've been made the new business owner.
It can take up to three business days from the time you end your inspection period to being made the new business and Shopify store owner. During this time, Exchange will make the necessary changes to the account to ensure that everything's ready for you to successfully takeover.
Note
If you have any issues during the inspection period, refer to our guide about resolving concerns.
文章内容泉源：Shopify商户官方网站