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Laws and regulations for selling alcohol in Australia
If your business is located in Australia, or if you sell alcohol products to customers in Australia, then you're required to follow all applicable state or territory laws in any jurisdiction where your alcohol products are advertised or sold.
In Australia, you must comply with policies for promoting and marketing alcohol set forth by the Ad standards guidelines for advertising alcohol products, and the ABAC Responsible Alcohol Marketing Code.
Each state or territory has different requirements for alcohol, including but not limited to the following commonly cited requirements:
You must have effective age verification practices so that alcohol products can't be purchased or received by people who are under the age of 18.
You must follow packaging and labeling requirements.
You must ship and deliver alcohol products in full compliance with applicable laws of the jurisdiction of your business and your customers¡¯ jurisdiction.
You must ensure that how you advertise, market, and sell your alcohol products adhere to all legal requirements in your jurisdiction and your customers¡¯ jurisdiction.
Learn more about alcohol laws in Australia.
Laws and regulations for selling alcohol in New Zealand
If your business is located in New Zealand, or if you sell alcohol products to customers in New Zealand, then you're required to follow all applicable federal and local laws in any jurisdiction where your alcohol products are advertised or sold.
For example, if you sell alcohol products in New Zealand, then you must follow the Sale and Supply of Alcohol Act, 2012. Before you sell an alcohol product in New Zealand, you should review all other applicable pieces of legislation.
If you sell, distribute or ship alcohol products in New Zealand, then consider these commonly cited requirements:
You must have effective age verification practices so that alcohol products can't be purchased or received by people who are under the age of 18.
You must make sure that your promotions and marketing materials limit the encouragement of excessive alcohol consumption and drinking by people who are under the age of 18.
You must ship and deliver alcohol products in full compliance with applicable laws of the jurisdiction of your business and your customers' jurisdiction.
Resources about selling alcohol in New Zealand
You can find specific information online about selling alcohol products in New Zealand, such as the following resources:
Alcohol delivery laws
New Zealand alcohol laws
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