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ShopifyÉÌ»§¹ÙÍøÔ­ÎÄÏêÇ飺

How-to blog posts

How-to posts provide step-by-step instructions for a project or activity. You can use how-to posts to attract visitors to your online store by teaching something new. If you include your products in the steps or list of materials needed for the project, then your how-to blog post can also promote sales.

A roundup post of recipes is good, but a how-to post featuring one of your original, delicious recipes is even better - and not just for stores that sell food. Your audience is looking for information, and you've got some great ideas to share. You can create a how-to post on just about anything, for example, How to write a how-to post. Here's what you'll need for your how-to post:

Title formulas

  • Learn how to do a specific task in a small amount of time for a desired effect. For example, Learn to Slow Dance in 10 minutes to Wow at the Prom.

  • How to complete a task in a specific timeframe. For example, How to Replace your Furnace in 3 Hours.

  • How to complete a task with a limited amount of resources or time. For example, Make an Epic Meal with only 4 Ingredients.

  • How to complete a task for a specified outcome. For example, How to Restore the Hem of your Favourite Jeans.

Introduction

The introduction to your how-to post should clearly state the goal of the blog post. When writing your introduction, answer the following questions:

  • Why does your audience want or need this skill?

  • What will it help them do more or less of?

  • How much time or effort will this save?

  • Why are you teaching it? If you've had great results, show off a little!

List of steps

Generate your how-to by breaking the process down into steps:

  • list each step in the process

  • aim for a larger number of smaller instructions to keep each step easy and achievable.

When writing out your step-by-step instructions, don't assume that your audience has prior knowledge of what your project entails. Imagine that you're doing this for the very first time - steps that are second nature or instinctive to you now should be clearly laid out for your audience. After creating your steps, go through them one by one to ensure that they make sense and include every action needed before the next step can begin.

Include

Consider adding the following information to your how-to blog post:

  • Write out the requirements for this project. Asking your audience to gather all the needed components first will help them save time and keep people on your post to follow the next steps.

  • Add an overview or guide to completing each step.

  • Include images as needed. Not every step needs a picture to communicate the step or goal, but a few well-placed images can add colour to your post and break up any walls of text.

Interview blog posts

Interview posts are a great way to generate a blog post without brainstorming everything by yourself. Getting experts to talk about what they're passionate about can be entertaining and useful for both you and your audience. Interview posts also guarantee that your post gets shared beyond just your audience. The person that you interview will likely share the post with their own audience once the blog post has been published, bringing fresh visitors to your online store.

Set up your interview

To set up an interview, contact someone in the community or industry that relates to your store or products. When you contact the person you want to interview, make sure that you consider the following information:

  • address the person by their first name

  • include your name and company information

  • why do you want to interview this person?

  • outline your project details and how it relates to your audience

  • what about this person makes you want to interview them?

  • how long will this interview take?

Once the interview is arranged, you'll need some topics to talk about.

Prepare a list of interview questions

Ask open questions that elicit a response. Start each one with who, what, where, when, why, and how, such as:

  • How did you get involved in this industry?

  • Where do you get your inspiration?

Images

Images can make your interview post more personable. Use images that relate directly to your interview or your discussion topic. This will break up the text and add visual interest to your interview blog post.

Resources

These blog post types are just a few examples of the kind of posts you can create. You can write about anything, but you'll have more success if you write posts that directly relate to your store or business. Search the internet for other industry blogs to learn what others are writing. Here are some great resources to get you started:

  • Shopify Blog

  • 8 Brilliant Blogs Run by Ecommerce Stores

  • Shopify Partners Blog

  • The Keyword, Google's blog about a variety of topics

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