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Your speed score

Your speed score measures how fast your online store performs in the Shopify test environment, based on Google Lighthouse performance metrics.

Your speed score is recalculated daily. Due to the way the score is calculated, your score might not change immediately after you make changes to your online store. If your store is new or password-protected, then you might not have a score.

How your score is calculated

Your score is based on a weighted average of the Lighthouse performance scores for your store's home page, your product page with the most traffic over the last 7 days, and your collection page with the most traffic over the last 7 days. Weights are based on multiple factors, including the relative traffic to each of these page types across all Shopify stores.

The online store speed score is an average of multiple days of Lighthouse performance scores. This is because performance scores can vary slightly between tests, and an average over multiple days better represents your store's day-to-day performance. If your store is new or you just removed the password page, then your score might be less accurate. To view the score for each page type, click on the See how your score is calculated drop-down.

Lighthouse reports are run on the mobile versions of these pages. This is because 60% of sales made on Shopify stores are from mobile devices.

If you don't have a collection page, product page, or home page, or a page type has no views, then the page's score is listed as No data available. Your online store speed score is calculated using only the available pages and their weights. Your score is not negatively impacted.

To run a Lighthouse report on the specific collection page, product page, or home page used to calculate your score, click See how your score is calculated and then click View insights. Running a Lighthouse report lets you view more detailed metrics for the page. To learn about what these metrics mean, refer to the Google Lighthouse performance scoring documentation.

Caution

When you click View insights, the Lighthouse report runs through Google PageSpeed Insights, rather than the Shopify test environment. Because the test conditions are different when run from Google PageSpeed Insights, your score might be different from the score listed in the See how your score is calculated table. Learn about the Shopify test environment.

What your speed score means

Your speed score can help you to understand your store's speed and its perceived speed for your customers.

A higher score represents an online store that¡¯s fast for the wide variety of customers accessing it. Even a customer with a slow phone and poor mobile connection can have a positive buying experience.

A lower score represents an online store that might not be accessible to the full range of customers that want to make a purchase from your store.

A high Google Lighthouse score is hard to achieve, and becomes harder to improve as you achieve a higher score. Lighthouse compares your online store to all types of websites, many of which don¡¯t offer the same functionality as an online store. To understand how your store is performing compared to other Shopify stores, view your speed ranking. You can then use your speed score as a measurement to help you to make your own online store better for your customers.

If you want to improve your speed score or ranking, refer to Improving your online store speed for some suggestions on where to start.

Note

Performance often degrades as you add features that add value to your business, like apps or images.


Your ranking

Your ranking represents how your online store¡¯s speed score compares to Shopify stores similar to yours. Your online store might have one of the following rankings:

  • Slower than similar stores

  • Same speed as similar stores

  • Faster than similar stores

Your ranking is recalculated at the same time as your speed score. If your store is new or password-protected, then you might not have a ranking.

What your ranking means

If your store is faster than similar stores, then more customers can have a positive buying experience due to your store's speed.

If your store is same speed as similar stores, then it provides a similar buying experience to other stores like yours, and is not exceptionally fast or slow.

If your store is slower than similar stores, then your store might not be as accessible or user-friendly to all potential customers. You should consider making improvements to your store speed.

If your peers improve their stores' speeds, then your ranking might decrease even if you don't make any changes to your store.

What is a similar store?


Similar stores might have some of the following attributes in common. Other factors not listed might also be used.

  • Number of sales to date

  • Gross sales

  • Number of products and variants

  • Types of products

  • Traffic

  • Apps installed

  • Theme used

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