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Google product disapprovals and warnings

To show your products on Google you must follow Google Ads policies and Google Ads and Local Services Ads Terms and Conditions. If you have any policy violations, then your products can stop displaying on Google, and your Google Merchant Center account and Google Ads account can be suspended.

Google might send an email notification at least seven days before a suspension. The email notification explains the suspension, lists actions that you can take to fix the issue, and includes a link to submit an appeal.

If you are notified of account suspension for your Google Merchant Center account and your Google Ads account, then try resolving account warnings or suspensions in you Google Merchant Center account first.

If Google detects an egregious policy violation, then your account is suspended immediately without warning. Egregious policy violations include:

  • Circumventing systems

  • Coordinated deceptive practices

  • Counterfeit goods

  • Promotion of unauthorized pharmacies

  • Unacceptable business practices

If you believe there's been an error and that you haven't violated Google's policies, then you can submit an appeal with Google.

To learn more about suspensions, refer to Understanding account-level enforcement for policy violations.

In this section

  • Fixing Google Merchant Center warnings and suspensions

  • Google Product Data Violations

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