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Create an email marketing campaign using Shopify Email

From your Shopify admin, you can create and send emails directly from Shopify Email. You can customize or build your own branded templates. You can also select which segment (group) of customers will receive your emails.

Draft emails save automatically while you edit, and won't be sent until you confirm that the email is ready. You can also schedule emails in advance to help yourself plan ahead for your store.

Refer to our guide about Shopify's best practices for email marketing for a full list of content suggestions, design tips, and strategies.

Set up an email marketing activity

Shopify Email enables you to send emails to segments of customers who have subscribed to email marketing from your store. To send email campaigns to specific audiences, learn more about creating customer segments.

Note

To change your store's From email address for outgoing email messages, go to your Shopify store settings.

You need to add a subject for the email. When you add a subject, your email activity will be saved with that name. You can change this at any time.

Steps:

  1. In Shopify, go to Marketing.

  2. Click Create campaign.

  3. Click Shopify Email.

  4. Choose an email template.

  5. Click To, and then select a customer segment.

  6. Enter a subject for the email.

  7. Optional: Enter preview text to customize the text that appears after the subject in customer email inboxes. For example, More fresh finds for your summer wardrobe.

After you set up the email activity details, you can customize the email body content.


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