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Email subscriber list management

You can use email marketing to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.


Caution

Send marketing emails only to customers who have opted in to receive email marketing from your business. Buying a list of email addresses and adding them to your subscriber list can damage your reputation and have a negative impact on your email deliverability. When you email people from a list of unsolicited email addresses that you bought, you run the risk of decreasing your open rate and being flagged as spam.


Collect email addresses from customers

For legal and privacy reasons, make sure that you send promotional emails only to customers who have agreed to receive marketing from your online store. Customers can subscribe to marketing emails by adding their email address to a newsletter sign-up on your online store, or by checking a checkbox in the checkout. You can then have them receive a confirmation email for subscription by modifying your checkout settings.

After a customer accepts marketing from your online store, their email address shows on the Customers page of your Shopify admin. Click the Email subscribers segment to show only the customers who have agreed to receive promotional emails.

If a subscriber clicks the Unsubscribe link from the email that they receive, or mark an email from you as spam, then they're automatically removed from your subscriber list. When an email bounces back due to an issue with an email address, that email address is automatically suppressed from future email sends.


Collect customer emails at checkout

You can collect customer emails from the checkout.


Note

For more information about how Shopify collects, uses, and stores personal information, refer to our Privacy Policy.


Steps:

PC£º

  1. From your Shopify admin, go to Settings > Checkout.

  1. In the Email marketing section, check Show a sign-up option at checkout. This adds a sign-up checkbox to your checkout.

  2. Optional: check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.

  3. Click Save.

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  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. In the Email marketing section, check Show a sign-up option at checkout. This adds a sign-up checkbox to your checkout.

  2. Optional: check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.

  3. Click Save.

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  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. In the Email marketing section, check Show a sign-up option at checkout. This adds a sign-up checkbox to your checkout.

  2. Optional: check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.

  3. Click Save.

Collect customer emails from your home page

To collect customer email addresses from your home page, add a newsletter signup section to your online store. With a newsletter signup, you can collect email addresses from your customers and store them in the Email subscribers customer segment on the Customers page in the Shopify admin. Consider the journey of customers visiting your online store and offer email address collection at key points such as your homepage and at checkout.

For help with adding a newsletter section to your online store, see your theme documentation.

Contests and sweepstakes are also great ways to quickly build a subscriber list, but make sure to offer double opt-in so that the customer is aware that they're also signing up for email marketing.

If you recently acquired a lot of new subscribers, then consider creating a customer segment for new subscribers so that you can send them a welcome email. Include a discount code and a link to your store in welcome emails to encourage new subscribers to make a purchase. Welcome emails are also a friendly way for subscribers to unsubscribe from your email list.

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