shopify营销运动电子邮件送达率和筛选器先容
营销运动电子邮件送达
若是您的邮箱列表有凌驾 1000 个订阅者 ，，，，，则受批处置惩罚历程的影响 ，，，，，您的电子邮件可能需要一段时间才华送达整个订阅者列表 。。。。 。。Shopify Email 会自动按批次发送电子邮件 ，，，，，以资助阻止垃圾邮件筛选并提高送达率 。。。。 。。电子邮件的送达时间因在线市肆而异 ，，，，，取决于送达率、退回率以及订阅者的加入度等因素 。。。。 。。
订阅者组是注册吸收您的电子邮件宣传运动的一组客户 。。。。 。。当您向大型订阅者组（4-20 万订阅者）发送电子邮件宣传运动时 ，，，，，Shopify 会提前纪录列表 ，，，，，以便可以准时间表发送宣传运动 。。。。 。。若是客户订阅您的电子邮件的时间过于靠近宣传运动的预定送达时间 ，，，，，他们可能不会收到该宣传运动 。。。。 。。
若是您的电子邮件未在 72 小时内所有发送完毕 ，，，，，请联系 Shopify 支持团队 。。。。 。。
优异的送达率是几多？？？？？？？ ？
关于电子商务市肆 ，，，，，优异的送达率为 95% 。。。。 。。影响此效果的主要因素是电子邮件的退回率 。。。。 。。退回率说明您发送的电子邮件中有几多已退回给您 。。。。 。。理想情形下 ，，，，，退回率越低越好 。。。。 。。电子邮件退回的最常见缘故原由之一是发送的地点不保存 。。。。 。。这是一种硬退回 ，，，，，意味着您无法修复此问题 ，，，，，并且电子邮件永远无法送达该地点 。。。。 。。软退回可能是由效劳器泛起问题引起的 ，，，，，或者您实验发送的电子邮件过大 。。。。 。。
通过遵照 Shopify 电子邮件最佳做法 ，，，，，您可以改善与垃圾邮件筛选、作废订阅、翻开率和回弹率相关的问题 。。。。 。。这意味着批量发送邮件之间的距离往往会缩短 ，，，，，这样您便可以更快地发送更多电子邮件 。。。。 。。
若要相识哪些订阅者已回弹您的电子邮件宣传运动 ，，，，，请审查电子邮件宣传运动剖析报告 。。。。 。。
避开垃圾邮件筛选器
弹回率、滥用投诉以及订阅者的加入度都可能会影响电子邮件提供商是否将您的电子邮件视为垃圾邮件 。。。。 。。确保您的电子邮件包括相关内容也会爆发主要影响 。。。。 。。请参阅人生就是博·(中国)尊龙AG旗舰厅最佳做法指南 ，，，，，以改善您的某些统计信息并阻止这些问题 。。。。 。。若是这些情形获得改善 ，，，，，批次之间的距离通常也会缩短 ，，，，，从而使您能够更快地发送更多电子邮件 。。。。 。。
Shopify商户官网原文详情：
Email campaign delivery
If your email list has over 1,000 subscribers, then emails might take some time to reach your entire subscriber list due to a process called batching. Shopify Email automatically sends out emails in batches to help avoid spam filters and improve delivery rates. The time it takes for your emails to send varies by online store, based on factors like delivery rates, bounce rates, and how engaged your subscribers are.
A subscriber group is a group of customers who sign up to receive your email campaigns. When you send an email campaign to a large subscriber group (40k-200k subscribers) Shopify records the list in advance so that campaigns are ready to be delivered on schedule. If customers subscribe to your emails too close to your campaign's scheduled delivery time, then they might not receive the campaign.
If your email has not finished sending within 72 hours, then contact Shopify Support.
What's a good delivery rate?
A good delivery rate for an ecommerce store is 95%. A major contributing factor for this is the bounce rate of an email. The bounce rate indicates how many of the emails that you send out are "bounced" or returned to you. Ideally, you want these rates to be low. One of the most common reasons that an email bounces back is because the address that it was sent to no longer exists. That's an example of a hard bounce, which means you can't fix that issue and the email will never be delivered to that address. Soft bounces might be caused by an issue with a server, or the email you tried to send was too large.
Following the best practices for Shopify email can improve issues related to spam filters, unsubscribes, open rates, and bounce rates. This means that the time between batches tends to decrease, allowing you to send more emails faster.
To find out which subscribers had your email campaign bounce, refer to your email campaign analytics report.
Avoiding spam filters
Bounce rates, abuse complaints, and engagement from your subscribers can all affect whether or not your email is viewed as spam by an email provider. Making sure your emails include relevant content can make a difference, too. See our best practices guide to improve some of your statistics and avoid these issues. If those rates improve, then time between batches also generally tends to decrease, allowing you to send more emails, faster.
文章内容泉源：Shopify商户官方网站