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Analyzing the success of your online marketing campaigns

Online advertising costs money. To make sure you're getting the most for your advertising spend, it's a good idea to analyze the success of your marketing campaigns. Depending on your marketing goals, you might want to track your campaigns in the following ways:

  • View referrals to your store in an acquisition report.

  • Track standard actions from an online store page using a Google conversion tag or Facebook pixel.

  • Evaluate marketing campaigns based on conversions.

  • View conversion reports for marketing activities created in Shopify and by using integrated marketing apps.

Measuring marketing performance

On the Marketing page in your Shopify admin, you can learn more about the quality and quantity of the traffic that your marketing campaigns bring to your online store. Reports about online store sessions and cart conversion rates can give you high-level data about the marketing campaigns you create in Shopify. To view the marketing performance data, go to the Marketing page in your Shopify admin.

Note

It can take up to 24 hours for your report metrics and data to update.

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