Shopify产品剖析
产品剖析
产品剖析可提供有关已往 90 天内产品业绩的洞察。。。。。。。。这可以资助您相识哪些客户购置了特定产品、这些客户怎样来到您的市肆，，，，，，，，以及该产品在一段时期内的销售情形。。。。。。。。
备注：产品剖析现在不适用于 Shopify 移动应用。。。。。。。。
审查产品剖析
您可以从产品的详细信息页面审查产品剖析。。。。。。。。
在 Shopify 后台中，，，，，，，，转到产品。。。。。。。。
点击要审查的产品的名称。。。。。。。。
在产品详细信息页面的洞察下，，，，，，，，点击审查详细信息。。。。。。。。
关于每种产品，，，，，，，，产品剖析显示：
| 分区 | 界说 |
|---|---|
| 净销售额 | 产品单价乘以售出的总单位，，，，，，，，再减去折扣和退货金额；；；；；；；与前 90 天的净销售额举行比照 |
| 销售额明细 | 所有影响净销售额的金额明细；；；；；；；净销售额通过从总销售额中减去折扣和退货金额得出 |
| 渠道净销售额 | 为此产品带来最多净销售额的销售渠道。。。。。。。。 |
| 按流量泉源排序的净销量 | 将客户引入您的在线市肆并带来最多销量的流量泉源；；；；；；；当退货的数目大于售出的数目时，，，，，，，，可能会泛起负值。。。。。。。。 |
| 客户 | 相较于已往至少购置过一次产品的客户，，，，，，，，从您的市肆第一次购置产品的客户的数目。。。。。。。。 |
Shopify商户官网原文详情：
Product analytics
Product analytics provides insight into the performance of your products for the last 90 days. This can help you understand who is buying specific products, how those customers came to your store, and how that product has been selling over time.
Note
Product analytics is not currently available for the Shopify mobile app.
View Product analytics
You can view Product analytics from a product's details page.
From your Shopify admin, go to Products.
Click the name of the product that you want to view.
On the product details page under Insights, click View details.
For each product, Product analytics shows:
Section Definition Net sales Product unit price multiplied by the total units sold, minus discounts and returns; comparison is to net sales from the previous 90 day period. Sales breakdown A breakdown of all values that factor into net sales; net sales is found by subtracting discounts and returns from gross sales. Net sales by channel Sales channels that generated the most net sales of this product. Net units sold by traffic source Traffic sources that brought customers to your online store resulting in the most units sold; negative values can appear when more items were returned than sold. Customers Number of customers that purchased from your store for the first time compared to those that have made at least one past purchase.
文章内容泉源：Shopify商户官方网站
下一篇：Shopify自界说报告