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How to process Seller Fulfilled Prime orders

Enroll a SKU in Seller Fulfilled Prime

To enroll a SKU for Seller Fulfilled Prime, follow the steps to Assign SKUs to Shipping Templates. If you are a Prime-qualified seller creating a Shipping Template, you'll see a Prime box at the top of the template. Once you set your Prime region, the user interface will ensure your template is configured properly in order for you to save the template. All SKUs assigned to a Prime template will display Prime badging.

Identify Prime orders

It is important to identify your Prime orders to ensure that you process these orders correctly. This may include:

  • Fulfilling these orders more quickly. All Prime orders (including those where the customer has selected a slower than two-day ship) placed before the cutoff time (described below in "Operational hours"), must ship the same day that the order is received.

  • Routing these orders so that shipping labels are always purchased using Amazon's Buy Shipping tool.

You can identify which orders are eligible for Prime in the following ways:

Manage Orders

  • Go to Seller Central > Orders > Manage Orders. Orders containing Prime SKUs will have a Prime badge.

Orders Reports

  • Go to Seller Central > Orders > Order Reports. Orders containing a Prime SKU will be marked as TRUE in the IsPrime column, which is added to this report when you join Seller Fulfilled Prime.

Amazon Marketplace Web Service Merchant Fulfillment API

  • Shipping Integrators can build applications that identify your Prime orders using Amazon Marketplace Web Service. For more information, see Merchant Fulfillment API.

Order cutoff times

Regardless of the shipping speed selected by the customer, Prime orders must be shipped on the same day the order is received, as long as the customer places the order before your cutoff time.

Note: The order cutoff time for Prime orders must be set to 2:00 p.m. (or later) local time using the time zone of your easternmost warehouse.

Orders received after the set time will be promised to ship the next business day.

Sellers can set order cut-off times by:

  1. Ship option: applicable to offers that are linked to non-automated Shipping Templates (non-automated Shipping Templates do not contain any information on carriers/shipping services used to fulfill the order).

  2. Carrier and day of the week: for offers linked to automated Shipping Templates (automated Shipping Templates are those where Prime regions are defined based on the seller's choice of carrier/shipping service).

Operational hours

Sellers enrolled in Seller Fulfilled Prime are expected to ship packages on the day the order is received until the cutoff time every Monday through Friday. All Seller Fulfilled Prime orders will have a two business day promise, which means orders placed after the cutoff time on Friday will be promised to arrive on Wednesday, unless the seller has enabled weekend operations (Saturday or Sunday) and/or is using a shipping service that delivers over the weekend. The Promised Delivery Day to the customer will only be a Saturday or Sunday if the carrier used by the seller actually delivers over the weekend to the customer ZIP code.

Day orderedDelivery day to customer
Monday (before cut-off)Wednesday
Monday (after cut-off)Thursday
Tuesday (before cut-off)Thursday
Tuesday (after cut-off)Friday
Wednesday (before cut-off)Friday
Wednesday (after cut-off)The next Monday (Saturday if carrier delivers on Saturday)
Thursday (before cut-off)The next Monday (Saturday if carrier delivers on Saturday)
Thursday (after cut-off)The next Tuesday (Sunday if carrier delivers on Saturday)
Friday (before cut-off)The next Tuesday (Sunday if carrier delivers on Saturday)
Friday (after cut-off)The next Wednesday
SaturdayThe next Wednesday (Tuesday if Saturday is enabled as operational)
SundayThe next Wednesday

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