买家商品谈论政策

买家谈论是亚马逊买家购物体验不可或缺的一部分。。。。。。买家使用这些谈论来详细相识商品、评估其是否切合自己的需求，，，，，，并做出明智的购置决议。。。。。。买家谈论还可以资助卖家相识买家对其商品的看法、买家喜欢商品的哪些功效或方面，，，，，，以及哪些方面有待刷新。。。。。。谈论还会为卖家提供有关怎样刷新商品的建议。。。。。。为了让买家谈论继续为买家和卖家提供上述优势，，，，，，买家谈论必需真实可靠地反应买家的商品体验。。。。。。

亚马逊的社区准则有专门的政策来�；；；；；；ぢ蚣姨嘎鄣恼媸敌裕�，，，，，我们要求您遵守这些政策，，，，，，并举报您发明的任何违规行为。。。。。。

我们强烈建议您仔细审查亚马逊买家谈论政策，，，，，，并连忙纠正任何违规行为。。。。。。别的，，，，，，请务必向您的营业相助同伴、员工以及与您相助的第三方相助同伴转达这些政策。。。。。。您的营业相助同伴、员工或第三方署理的任何违规行为都将导致执行强制步伐，，，，，，纵然爆发在您并不知情或没有赞成的情形下也是云云。。。。。。

违反买家谈论政策的行为包括但不限于：

• 卖家对自己的商品或竞争敌手的商品宣布谈论。。。。。。

• 卖家为第三方提供经济酬金、折扣、免费商品或其他赔偿来换取对自己的商品或竞争敌手的商品的谈论。。。。。。这包括使用可销售的买家谈论、网站或社交媒体群组的效劳。。。。。。

• 卖家在买家编写谈论之后提供退款或赔偿（包括通过非亚马逊付款方法的赔偿）。。。。。。该退款或赔偿可能是通过亚马逊买家与卖家新闻效劳、直接联系买家，，，，，，或使用第三方效劳、网站或社交媒体群组来完成。。。。。。

• 卖家使用与谈论相关的可提供免费或折扣商品的第三方效劳（例如，，，，，，要求买家挂号他们的亚马逊公共资料以便卖家监控谈论的谈论俱乐部）。。。。。。

• 卖家的家人或员工为卖家的商品或竞争敌手的商品宣布谈论。。。。。。

• 卖家让谈论者更改或移除谈论。。。。。。为此，，，，，，他们也可能向谈论者提供退款或其他赔偿。。。。。。

• 卖家将差评转发给自己或其他反响机制，，，，，，而将好评发送给亚马逊。。。。。。

• 卖家在商品之间建设变体关系，，，，，，旨在通过群集谈论操控谈论和提升商品的星级评定。。。。。。

• 卖家提供亚马逊好评或物质奖励，，，，，，以换取对商品包装或装运箱的谈论。。。。。。

• 卖家使用买家账户为自己的商品或竞争敌手的商品编写或更改谈论。。。。。。

注重： 此处提到的“卖家”包括卖家的所有员工和第三方相助同伴。。。。。。

亚马逊对所有买家谈论违规行为都实验零容忍政策。。。。。。若是我们发明卖家有任何试图操控买家谈论的行为，，，，，，将会连忙接纳步伐，，，，，，其中包括但不限于：

• 连忙并永世作废卖家在亚马逊商城的销售权限，，，，，，同时扣留资金。。。。。。

• 移除商品的所有谈论，，，，，，并阻止商品日后收到谈论或评级。。。。。。

• 从亚马逊永世下架商品。。。。。。

• 对卖家接纳执法行动，，，，，，包括诉讼和移交民事和刑事执法机构。。。。。。

• 果真披露卖家的名称和其他相关信息。。。。。。

卖家平台上的政策页面：

• 买家商品谈论

• 关于商品谈论问题的回覆

• 买家相同指南

亚马逊上的指南页面：

• 社区准则

• 关于促销内容

• 针对买家谈论的反操控政策

 亚马逊官网原文详情：

Customer product reviews policies

Customer reviews are an integral part of the customer shopping experience on Amazon. Customers use these reviews to learn more about the product, assess whether it fits their needs, and make an informed purchase decision. Customer reviews also help sellers understand the customers’ sentiment about their products, what features or aspects of the product customers like, and what areas need improvements. Reviews also provide sellers with ideas on how to improve their products. In order for customer reviews to continue to provide these benefits to customers and sellers, they have to remain a true and authentic reflection of customers’ experiences with the products.

Amazon's Community Guidelines have specific policies that are meant to protect the authenticity of Customer Reviews, and we ask you to comply with these policies and report any violations you might notice.

We strongly urge you to thoroughly review Amazon Customer Reviews policies and immediately correct any violating actions. It is important that you educate your business partners, employees, and any third-party partners you work with about these policies as well. Any infractions by your business partners, employees, or third party agencies will result in enforcement actions, even if it happened without your knowledge or consent.

Violations to Customer Reviews policies include, but are not limited to, these actions:

• A seller posts a review of their own product or their competitor's product.

• A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.

• A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method). This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups.

• A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews).

• A family member or employee of the seller posts a review of the seller's product or a competitor's product.

• A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.

• A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Amazon.

• A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.

• A seller inserts a request for a positive Amazon review or an incentive in exchange for a review into product packaging or shipping box.

• A seller uses a customer account to write or change a review on his or his competitor’s product.

Note: References to “seller” here includes all the seller’s employees and third party partners.

Amazon has a zero-tolerance policy towards any customer reviews violations. If we detect any attempts to manipulate customer reviews, we take immediate actions that include, but are not limited to:

• Immediate and permanent withdrawal of the seller’s selling privileges on Amazon and withholding of funds.

• The removal of all the product’s reviews and preventing the product from receiving future reviews or ratings.

• Permanent delisting of the product from Amazon.

• Legal action against the seller, including lawsuits and referral to civil and criminal enforcement authorities.

• Disclosing the seller’s name and other related information publicly.

Policy Pages on Seller Central:

• Customer product reviews

• Answers to Questions about Product Reviews

• Communication Guidelines

Guidelines Pages on Amazon:

• Community Guidelines

• About Promotional Content

• Anti-Manipulation Policy for Customer Reviews

 文章泉源：亚马逊官方网站