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Use YouTube to promote your products in Merch Collab
Create videos featuring your merch
Wear or display your merch in your videos and be sure to tell audience where they can find it. For your launch, announce your new merch with an original video that shows off your favorite products.
Make your merch easy to find
Ensure your store page is easy to find making it convenient for your audience to buy your merch. Unfortunately, End Cards are not able to link to Amazon.com at this time. Instead, publish a static image at the end of your video featuring your vanity URL and images of your merch. Additionally, link to your store page in the video description field and repeat your vanity URL verbally throughout your video to help your audience remember.
Reward your audience
Brainstorm creative ways to feature audience who engage with content relating to your merch. Provide special shout-outs to your audience, run contests or giveaways, or feature a fan wearing your merch as the “person of the week” on your channel.
Collab to expose your merch to new audiences
Collaborate with other popular video creators on YouTube to increase exposure to your merchandise by connecting you with audiences who may not have otherwise found it. Look for other YouTubers to collaborate in creative ways. Look for it as an opportunity to spread the word about your new products to potential new customers.
Listen to your audience
Ask your audience for the types of merchandise they would like to see (designs, characters, colors, etc.). Ask them to share their feedback in the comments section or add a poll card to survey your audience.
Maintain momentum
Continue to promote your merch in your videos on a regular basis after you launch. Celebrate important milestones, such as your first thousand sales, newly published designs, or new product-types.
Measure success with YouTube analytics
Understand how your videos are performing with YouTube Analytics. Find out which videos your viewers interact with and like the most.
YouTube Engagement Tools
Cards
Use cards to add interactivity to your videos. Cards can show customized images, titles, and calls to action, depending on the card type. You can run polls using cards. For more info on cards, see Add cards to videos.
Cards Report
Use the Cards Report to gather data on how audience interact with cards on your videos. learn more, refer Cards Report.
Donation Cards
Look for ways to tie your merch back to a cause you care about. Use Donation Cards to raise funds and awareness. To learn more about using Donation Cards, refer to Use & manage donation cards
To learn more about YouTube best practices, visit YouTube Get started.
See it in action:
To celebrate the launch of his new merch on Amazon, Shane mobilized his audience by uploading a video titled “Destroying My Only Shirt” to YouTube. To watch the video, go to Destroying my only shirt. The video showed Shane lighting his most-beloved t-shirt on fire and announcing that he has a new favorite- the T-shirt from his new merch collection on Amazon. Shane clearly called out multiple times where viewers could find his merch to ensure audience knew where to go to shop. In addition, he added a link to his Amazon store in the video description box. He also created a static image at the end of his video showcasing different products and his Store page URL.
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