亚马逊卖家关于竞价战略的常见问题有哪些？ ？？？？？？
竞价战略常见问题
要较量差别竞价战略的业绩，，，，，，我们建议您接纳已使用动态竞价 - 只降低开展的现有广告运动，，，，，，并将其战略更改为动态竞价 - 提高和降低。。。。。。
要更改商品推广的竞价战略，，，，，，请导航至广告运动设置选项卡，，，，，，并更新广告运动竞价战略选择。。。。。。
测试竞价战略时，，，，，，最好选择已投放了一段时间且能够天生足够转化次数的稳固（ACoS 和转化次数在几周内相对稳固）广告运动。。。。。。
我们建议您在测试战略时代限制更改次数，，，，，，以便您可以将业绩差别归因于详细更改。。。。。。请注重，，，，，，由于条件可能每周都在转变，，，，，，这种要领并不完善，，，，，，但可能会有所资助。。。。。。若是您在任何时间想恢复为之前的竞价战略，，，，，，您可以在广告运动设置选项卡中执行此操作。。。。。。
我们不建议以下做法：
使用“动态竞价 - 提高和降低”战略建设新的广告运动，，，，，，然后将其与现有的“动态竞价 - 只降低”广告运动举行较量。。。。。。将具有少少业绩数据的新广告运动与现有广告运动举行较量的效果是禁绝确的，，，，，，由于亚马逊用于在动态竞价下优化竞价的展望算法在数据更多时的效果更好。。。。。。若是新的广告运动与现有广告运动大不相同（例如，，，，，，所推广的 ASIN 差别、要害词差别等），，，，，，您可能无法只将业绩差别归因于竞价战略的差别。。。。。。
使用差别的竞价战略建设两个完全相同的广告运动。。。。。。这些广告运动将竞争相同的时机，，，，，，这种交互可能会扭曲效果。。。。。。您的广告的单次点击本钱不会受到其他广告运动的影响，，，，，，但作为测试战略，，，，，，这不太可能为您提供明确的效果。。。。。。
亚马逊官网原文详情：
Test bidding strategies
To compare the performance of different bidding strategies, we recommend that you take an existing campaign that has been running using dynamic bids - down only, and change its strategy to dynamic bids - up and down.
To change your bidding strategy for Sponsored Products, navigate to the Campaign settings tab and update the Campaign bidding strategy selection.
When testing your bidding strategy, it is best to choose a campaign that is stable (ACOS and conversions are relatively steady across weeks), has been running for a while, and generates sufficient conversions.
We recommend that you limit your changes while testing strategies, so that you can attribute the difference in performance to a specific change. Note that this method is not perfect as conditions may change week over week, but may be helpful. If at any point you'd like to return to your previous bidding strategy, you can do so in the Campaign settings tab.
We do not recommend:
Creating a new campaign with 'dynamic bids - up and down' strategy and comparing it to existing 'dynamic bids - down only' campaigns. A new campaign with sparse performance data will not compare accurately against existing campaigns, as Amazon’s predictive algorithms that optimize bids under dynamic bidding work better when they have more data. If the new campaign is very different from the existing ones (for example, different ASINs advertised, different keywords etc.), you may not be able to clearly attribute the performance difference to just the bidding strategies being different.
Creating two identical campaigns, with different bidding strategies. These campaigns will compete for the same opportunities, and this interaction may skew the result. The cost-per-click for your ad is not impacted by your other campaigns, but as a testing strategy this is unlikely to give you clear results.
文章泉源：亚马逊官方网站