亚马逊广告搜索词报告有什么作用？？？？ ？
搜索词
通过广告搜索词报告，，，，，，，您可以相识买家在亚马逊上搜索时输入的带来至少一次点击的搜索词。。 。。。
您可以使用此报告来识别买家使用的效果精彩的搜索词，，，，，，，并针对不切合您目的的搜索词建设否定要害词或否定商品定位。。 。。。
商品推广运动的搜索词报告在“广告运动治理”中以页面的形式和可下载报告的形式提供。。 。。。报告提供最近 65 天内的自界说日期规模。。 。。。
注重： 在该报告的买家搜索词列中，，，，，，，除了“手机壳”这类较为古板的搜索词之外，，，，，，，您可能还会看到诸如“b00ipgvvz4”的字母数字条目。。 。。。这些字母数字条目对应于 ASIN 和展示您广告的相关商品详情页。。 。。。您只能看到作为自动定位广告运动的买家搜索词列出的 ASIN 相关条目。。 。。。您无法通过否定要害词来屏障 ASIN，，，，，，，也无法针敌手动定位广告运动中的 ASIN 竞价。。 。。。
亚马逊官网原文详情：
Search terms
The advertising search terms report gives visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least one click.
You can use this report to identify high performing searches from shoppers and to create negative keyword or product targets for search terms that aren't meeting your goals.
The search term report is available for Sponsored Products campaigns as a page in the campaign manager, and as a downloadable report. The report offers a custom date range of the last 65 days.
Note: In the customer search term column of the report, you may notice alphanumeric entries such as “b00ipgvvz4” in addition to more traditional search terms such as “phone case”. These alphanumeric entries correspond to ASINs and the related product detail page on which your ad displayed. You will only see ASIN-related entries listed as customer search terms for your automatic-targeted campaigns. You cannot block ASINs through negative keywords, or bid for ASINs in manually-targeted campaigns.
文章泉源：亚马逊官方网站