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How is my business's valuation calculated?
Exchange's valuation tool recommends a selling price by taking into account a number of factors, including the last 12 months of revenue for your business, traffic, and other features like social media followers or email subscribers. Businesses that have features that are proven to sell are valued higher by our valuation tool.
The valuation is based on limited information, and might not incorporate all information relevant to the value of your business. You can edit the list price of your business to account for any information that our valuation tool does not have access to.
Note
The Exchange store valuation is an estimate for illustrative and general information purposes only. You can get independent financial advice when assessing the value of your business. Shopify is not responsible in any way for your or any other party's use of or reliance on this valuation.
Exchange user requirements
It is our goal to provide a fair and safe environment for anyone who wants to buy or sell a business on Exchange. To help achieve this, we've set the following requirements and guidelines:
You need to be at least 18 years old.
If you live in one of the following countries or regions that Escrow does not support, then you can't use Exchange:
Afghanistan, Algeria, Angola, Azerbaijan, Belarus, Burundi, Cambodia, Central African Republic, Chad, Congo, The Democratic Republic of the Congo, Cuba, C?te d'Ivoire, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Guinea, Guinea-Bissau, Haiti, Honduras, Islamic Republic of Iran, Iraq, Kazakhstan, Democratic People's Republic of Korea, Kyrgyzstan, Lao People's Democratic Republic, Lebanon, Liberia, Libya, Moldova, Myanmar, Nigeria, Pakistan, Panama, Russian Federation, Sierra Leone, Somalia, South Sudan, Sudan, Suriname, Syrian Arab Republic, Tajikistan, Uganda, Ukraine, Uzbekistan, Venezuela, Yemen, Zimbabwe
Don't use Exchange Marketplace to promote a product or service.
Exchange Marketplace doesn¡¯t support an auction format. Sellers are expected to set and adhere to their asking price so that they don't confuse buyers and create a negative experience.
Don't ask for or include a personal email address, phone number, or any other form of contact information in a listing or any communications, and don¡¯t move the conversation off of the Exchange Marketplace. Buyers and sellers should only communicate through Exchange.
Always have Exchange make store ownership changes for you.
Exchange doesn't support searches for business partnerships. A business needs to be sold in its entirety in order to be listed on Exchange.
All listings should be unique and not copies of existing Exchange listings.
Online store templates that are sold on Exchange need to be unique. To avoid issues with dissatisfied buyers, it's important that each business sold is not a duplicated version of another one.
Unlike regular development online stores made by partners, businesses that are listed on Exchange are not eligible for a commission.
You might be subjected to a "Know your customer" request, to confirm your identity.
Don't encourage either party to begin a payment transaction outside of Exchange's payment flow. If a transaction is completed outside of the Exchange Marketplace Escrow.com flow, then Shopify can't help you with any issues that involve that transaction. Using Escrow.com outside of Exchange to begin a new transaction is considered outside of the authorized Exchange payment flow. All official Exchange transactions will have
exchange-payments@shopify.comlisted as the broker in the Escrow.com transaction.
Caution
Failing to meet any of these requirements and guidelines can result in you being permanently banned from using the Exchange Marketplace.
All listings are subject to review by the Exchange support team. Breaking any of the above guidelines might result in you losing the ability to list your business, so please read over everything very carefully as you create your listing.
After you've been banned from selling on Exchange, the decision can not be reversed. These decisions are made carefully and ultimately protect our community of sellers and customers. Although there are other marketplaces online where you can sell your business, Exchange can not make an exception and allow you to list your business again.
Service fee
The calculated service fee is found in the same section where you enter your listing price. This service fee is deducted from the final sale price that you and the customer decide on. The service fee is a combination of the Escrow fee and the estimated Exchange fee, excluding Escrow¡¯s standard $10 disbursement fee. Exchange's fees are estimated based on the final sale price of the business, but changes if the seller accepts a lower or higher offer. The final fees are displayed in the actual Escrow transaction.
Exchange charges a service fee for the successful sale of your business through the Exchange payment flow. This service fee is a combination of Escrow and Exchange fees and is deducted from the proceeds you receive from the sale. There is no cost to list your business on Exchange and the fee only applies if you successfully sell your business through the Exchange payment flow. Our service fee gets you hands-on support with your transfer, a secure payment system to help ensure you get paid via Escrow.com, and the knowledge that your financial information is protected during and after your sale.
To be transparent about the fees that apply to a successful sale, Exchange estimates the amount that you can expect to pay when you first create your listing. The final service fee is disclosed after you accept an offer and create a transaction in the payment flow. When you decide on a sale price for your business, the service fee needs to be paid by you, the person selling the business, so you might want to factor that into the sale price.
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