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Sales letters are usually divided into two categories : unsolicited sales letters and solicited sales letters.
1.×Ô¶¯ÏúÊÛÐÅ(Unsolicited Sales Letters)
×Ô¶¯ÏúÊÛÐÅÒ²±»Êì֪Ϊֱ½ÓÓÊ¼ÄµÄ¹ã¸æ£¬£¬£¬£¬£¬ÓÉÓÚ×Ô¶¯ÏúÊÛÐÅÊÇÔÚûÓÐÔ¼ÇëµÄÇéÐÎÏÂÖ±½ÓÓʼĸø¿Í»§»òDZÔÚ¿Í»§µÄ¡£¡£¡£¡£¡£¡£Òò´Ë£¬£¬£¬£¬£¬×Ô¶¯ÏúÊÛÐÅÖ»ÄÜͨ¹ýÍ»Éú²úÆ·»òЧÀÍÀ´ÎüÒý¿Í»§¡£¡£¡£¡£¡£¡£

Unsolicited sales letters are also known as direct-mail advertising since they are directed to customers or potential customers without invitation. They're written to ap-peal to customers by highlighting products or service
2.Ó¦Õ÷ÏúÊÛÐÅ(Solicited Sales Letters)
Ó¦Õ÷ÏúÊÛÐÅÊÇÕë¶Ô¿Í»§¶ÔÄ³Ð©ÌØ¶¨ÉÌÆ·»òЧÀÍÌá³ö×ÉѯµÄ»Ø¸´Ðꝡ£¡£¡£¡£¡£¡£ÁîÈËÖª×ãµÄÓ¦Õ÷ÏúÊۻظ´Ðź¯ÒÀÀµÓÚ¶ÔÉÌÆ·»òЧÀÍÃ÷È·¶øÎüÒýÈ˵ÄÐÎò¡£¡£¡£¡£¡£¡£
Solicited sales letters are replies to inquiries by customers about some specific products or services, Satisfying replies depend on the distinctive and attractive de-scription of products or service.
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