跨境电商 B2B的高级谈判技巧：破釜沉舟法
有些买家，， ，，，，，我们已经重复跟进一两年甚至交几年，， ，，，，，按期联络，， ，，，，，买家也会在邮件或者即时通讯工具中回复，， ，，，，，可是始终不下订单。。。 。。。。。这是为什么？？？？？？？我们以为很有希望，， ，，，，，可是买家总是不痛不痒，， ，，，，，我们有劲使不出，， ，，，，，以为很憋屈。。。 。。。。。这时首先要找到偏向，， ，，，，，详细步伐就是跟买家直截了当，， ，，，，，捅破窗户纸，， ，，，，，直接问他/她成为他们的供应商究竟应该怎么做，， ，，，，，或者我们有什么地方还达不到他们的要求。。。 。。。。。
案例
Seller
Dear Karen,
Happy Chinese New Year! Wish you good health in year of Dog!
We have came back from holiday and start to work.
As you see, we have contacted for years , but no virtual cooperation till now.
In 2018 I really hope can have chance to manufacture garments/fabrics for you. How should I do to become your supplier? Pls kindly help to clarify. Thank you very much.
If you have any request, pls just ask me.
Buyer
Dear Ben,
Happy New Year!
I'm sorry that you did not succeed to be our supplier yet.
In fact is a little difficult now due that we are not really looking for new garment vendors and as far I remember the kind of garments that your proposal us were too simple and not matching with our collection. In fact we are only giving a chance to that suppliers that can offer us a collection , super nice & fancy. lf you have that to offer we can think about. Thanks.
点评：各人可以看到，， ，，，，，买家也是有什么说什么，， ，，，，，直言不讳。。。 。。。。。因此，， ，，，，，有时无妨直言不讳，， ，，，，，单刀直入，， ，，，，，反而可以突破僵局，， ，，，，，相识症结所在。。。 。。。。。
从买家的回复中，， ，，，，，我们可以明确，， ，，，，，人生就是博·(中国)尊龙AG旗舰厅样衣名目太简朴，， ，，，，，和买家气概纷歧致。。。 。。。。。同时，， ，，，，，买家也明确地说要想成为新的供应商，， ，，，，，必需要能自力研发设计新的打扮系列，， ，，，，，并且要名目悦目新颖。。。 。。。。。在这种情形下，， ，，，，，我们可以分两种思绪回复。。。 。。。。。
(1)我们公司还没有足够的研发能力，， ，，，，，可以坚持联系，， ，，，，，作为买家的备�。。。 。。。。。�， ，，，，，或者先容其他产品。。。 。。。。。
案例
Seller
Dear Karen，， ，，，，，
Thanks for your reply. Noted your point. Pls keep us as optional supplier, maybe sometime you need new garment vendors.
Besides, we can also offer different fabrics for you, as last time meeting. If your buyer and designer come to Shanghai for fabric sourcing, pls just let us know. We can bring many latest fabrics to show you.
(2)我们公司有专业的设计团队，， ，，，，，可以研发新一季的最新打扮名目，， ，，，，，可以继续深入地和买家联系。。。 。。。。。
案例
Seller
Dear Karen，， ，，，，，
Last time we just bring some of our styles for your reference. Yes actually we have our own design and development teams. We can design and make new garment collections ,with fancy fabrics & trims and nice workmanship.
If possible, could you please give me some inspirations or concept? Then we can send design artwork for your checking first. Thank you.