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ExternalBoost version 2 (cost-per-click): Setting a budget for ad spend and pay for ad clicks from external platforms
A small group of select merchants currently have access to the ¡°cost-per-click¡± version of ExternalBoost. Essentially, this version of ExternalBoost allows merchants to manually set a budget for ad spend on external platforms. Merchants are charged based on the number of ad clicks generated by ExternalBoost.
First, navigate to Merchant Dashboard > ExternalBoost page:
On this page, you will be able to set up and enable ExternalBoost with just a few clicks. Should you decide to enable ExternalBoost, simply input a budget amount and toggle ¡°Enable spend¡± to ¡°On¡±.
Note that you may only input a budget amount within a certain range. Hover over to the tooltip next to ¡°Budget¡±, and you will be able to see the budget range in your local currency:
Once you have completed setting a budget amount and enabled spend, Wish will automatically select some or all of your products, and leverage the budget you set to advertise these products across external platforms such as Facebook. Changes made to the budget amount or ¡°Enable spend¡± toggle may take up to 48 hours to take effect.
Over time, you may begin viewing the performance insights of your ExternalBoost budget spending. Scroll down to the ¡°Performance insights¡± section of the page, you may see several different data points and their trends over time:
After defining a date range of your interest, you can view the number of clicks that your products receive from external platforms on a daily basis. Related to the number of clicks per day is your ¡°Spend¡±, which is the daily total cost of clicks received from external platforms (also displayed in your local currency).
Daily order quantity and GMV that your products receive from all sources (including external platforms via ExternalBoost) can also be analyzed in this graph for you to monitor how your ExternalBoost performance correlates with your overall sales.
As ExternalBoost launches to select groups of merchants first, we are constantly working to improve the program, so please share any feedback you have with your Account Manager.
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