亚马逊卖家怎样建设优惠券？ ？？？？请看官方解答
建设优惠券
要建设优惠券，，，，，请凭证以下办法操作：
转至【广告】，，，，，然后选择【优惠券】。。。。 。。。
点击控制面板上的【建设新优惠券】。。。。 。。。
注重： 若是这是您第一次建设优惠券，，，，，请点击【建设首张优惠券】。。。。 。。。
使用左侧的菜单搜索您要添加到优惠券适用规模的商品，，，，，然后点击【添加到优惠券】。。。。 。。。已添加到优惠券适用规模的商品将移动到屏幕右侧。。。。 。。。若是有想要扫除到优惠券适用规模之外的变体，，，，，请点击相关商品框中的【治理变体】，，，，，找到您想移除的变体，，，，，然后点击【移除】。。。。 。。。选择完要添加的商品后，，，，，点击【继续下一步】。。。。 。。。
选择“折扣”或“满减”。。。。 。。。输入您想要提供的折扣。。。。 。。。 若是您选择了“折扣”，，，，，则该值必需为百分比 ；；；；；；；若是您选择了“满减”，，，，，则该值必需为详细金额（单位：美元）。。。。 。。。 优惠券的最低折扣和最高折扣划分为 5% 和 80%。。。。 。。。
注重： “折扣”和“满减”优惠券会与同时举行的其他促销提供的折扣叠加，，，，，包括秒杀、促销、优惠价钱、企业商品价钱和赠品。。。。 。。。例如，，，，，某件价钱为 $100 的 ASIN 通过秒杀提供 20% 的折扣，，，，，同时又提供折扣为 5% 的优惠券，，，，，那么优惠券的折扣 (5%) 会与秒杀的折扣 (20%) 叠加。。。。 。。。叠加后的总折扣为 $25。。。。 。。。
标准商品价钱：$100
秒杀折扣： 20%
优惠券折扣： 5%
总折扣： (100 * 0.2) + (100 * 0.05) = $25
优惠券折扣适用于每个订简单件商品。。。。 。。。这可以是统一优惠券 ASIN 的多件商品，，，，，也可以是来自两个差别优惠券 ASIN 的两件商品。。。。 。。。若是这些商品位于统一订单中，，，，，则优惠券折扣将在结账时应用到价钱最低的商品。。。。 。。。
为优惠券设置预算。。。。 。。。有关详细信息，，，，，请参阅优惠券预算怎样运作？ ？？？？ 点击【继续下一步】。。。。 。。。
为优惠券选择名称、最先日期和竣事日期。。。。 。。。在这一步中，，，，，您还可以选择将优惠券投放给特定买家群体。。。。 。。。有关详细信息，，，，，请参阅优惠券精准投放怎样运作？ ？？？？ 点击【继续下一步】。。。。 。。。
注重： 优惠券最快可以在建设 6 小时后生效。。。。 。。。关于建设日期和最先日期为统一天的优惠券，，，，，建设时间与最先时间至少需要距离 6 小时，，，，，以便人生就是博·(中国)尊龙AG旗舰厅系统对您的优惠券运行多项验证规则，，，，，确保其为买家提供合理的价值。。。。 。。。我们现在不允许提前 1 个月以上建设优惠券（优惠券的最先日期自建设之日起不得凌驾 1 个月）。。。。 。。。
审查您的优惠券。。。。 。。。若是没有问题，，，，，请点击【提交优惠券】。。。。 。。。
【添加商品】： 您可以向一张优惠券添加最多 50 个父 ASIN。。。。 。。。为了提供更好的买家体验，，，，，请在相同的子分类、价钱级别或商品种别中选择商品。。。。 。。。关于已赢得购置按钮的商品，，，，，您提供的优惠券在整个网站上的曝光度将有所提升。。。。 。。。
【编辑优惠券】： 在最先时间前 6 小时左右，，，，，您的优惠券将被锁定。。。。 。。。在此时代，，，，，人生就是博·(中国)尊龙AG旗舰厅系统会对您的优惠券运行验证规则，，，，，确保其为买家提供合理的价值。。。。 。。。优惠券被锁定后，，，，，您就无法在其生效前对其举行任何更改。。。。 。。。优惠券生效后，，，，，您可以增添预算或延伸优惠一连时间（最长 90 天）。。。。 。。。
【作废优惠券】： 您可以点击控制面板上的【停用】按钮，，，，，随时作废任何优惠券。。。。 。。。
注重： 作废操作可能不会连忙生效，，，，，由于在您作废前已领取优惠券的买家可以在约 30 分钟内使用这些优惠券结账。。。。 。。。
优惠券名称是买家在“优惠券”主页上浏览优惠券时在优惠券图片下看到的名称。。。。 。。。为了让差别优惠券提供标准的买家体验，，，，，亚马逊会凭证您输入的折扣自动天生优惠券名称的前几个字（“八五折”）。。。。 。。。您要做的就是界说要提供优惠的商品。。。。 。。。例如，，，，，若是您向优惠券添加了差别容量和类型的洗手液，，，，，那么您的优惠券名称可能会是“八五折洗手液”。。。。 。。。
主要： 榨取在优惠券名称中输入冒犯性词语、折扣百分比或提到运动（例如“Prime 会员日”或“玄色星期五”）。。。。 。。。 若是不遵守这些规则，，，，，亚马逊可能会停用您的优惠券。。。。 。。。
注重： 思量推出商品的促销运动时，，，，，请记着，，，，，促销不可作为买家谈论的激励手段（无论昭示照旧体现）。。。。 。。。
另请注重，，，，，针对促销商品的买家谈论纷歧定能获得“亚马逊已确认购置”标记。。。。 。。。要相识更多信息，，，，，请参阅买家商品谈论政策和亚马逊已确认购置谈论。。。。 。。。
推广（可选�。。。 。。。�
提交优惠券后，，，，，您可以为优惠券 ASIN 建设商品推广广告运动，，，，，以便提高搜索排位并增添页面浏览量。。。。 。。。详细相识商品推广条件和商品推广优惠券。。。。 。。。
亚马逊官网原文详情：
Create a coupon
To create a coupon, follow the steps below:
Go to Advertising, and then select Coupons.
Click Create a new coupon on the dashboard.
Note: If this is your first coupon, click Create your first coupon.
Using the menu on the left hand side, search for the products you want to add to the coupon and click Add to coupon. The products you added to your coupon will move to the right hand side of the screen. If there are any variations you would like to exclude from the coupon, click Manage variations in the related product's box, find the variation you would like to remove and click Remove. When you finish selecting the products you would like to add, click Continue to next step.
Choose between Percentage Off and Money Off discounts. Enter the discount you would like to offer. This value has to be a percentage for Percentage Off and a USD amount for Money Off discounts. The minimum and maximum discounts for coupons are 5% and 80% respectively.
Note: Percentage Off and Money Off coupons will be combined with discounts from other promotions that are running at the same time, including Lightning Deals, Promotions, Sale Price, Business Price, and Giveaway. For example, if a Lightning Deal offers a 20% discount on a $100 ASIN and that same ASIN also has a 5% off coupon running at the same time, the 5% off discount from the coupon will combine with the 20% discount from the Lightning Deal. This will result in a total discount of $25.
Standard Price: $100
Lightning Deal Discount: 20%
Coupon Discount: 5%
Total Discount: (100 * 0.2) + (100 * 0.05) = $25
Coupon discount will apply to one unit per order. This can be multiple units of the same coupon ASIN or two units from two different coupon ASINs. If they are in the same order, the coupon discount will apply to the lowest priced item at checkout.
Set a budget for your coupon. For details, see How do coupon budgets work? Click Continue to next step.
Select a title, start date and end date for your coupon. You can also choose to target your coupon to a customer segment from this step. For details, see How does coupon targeting work? Click Continue to next step.
Note: The earliest a coupon can go live is 6 hours after creation. Coupons created with a same day start date will require at least 6 hours for our system to run a number of validation rules on your coupon to make sure it offers a good value to our customers. We currently do not allow the creation of coupons more than 1 month in advance (Start date of coupon cannot be more than 1 month from the day of creation).
Review your coupon. If everything looks right, click Submit coupon.
Adding products: You can add up to 50 parent ASINs to one coupon. To help provide a better customer experience, select products within the same sub-category, price level, or product group. For the products where you are winning the Buy Box, your coupon offer will be more visible throughout the site.
Editing a coupon: Approximately 6 hours before the start time, your coupon will be locked down. At this time, our systems run validation rules on your coupon to make sure it offers a good value to our customers. Once locked down, you will not be able to make any changes to your coupon until it goes live. After the coupon goes live, you can increase your budget or extend the duration (up to 90 days maximum).
Cancelling a coupon: At any time, you can cancel any of your coupons by clicking the Deactivate button on your dashboard.
Note: Cancellations might not be immediate because customers who have already clipped your coupon before cancellation will be allowed to check out with those coupons for approximately 30 minutes.
The coupon title is what customers will see under the coupon image when they browse through coupons on the Coupons home page. For a standard customer experience across coupons, Amazon automatically generates the first three words of your coupon title based on the discount you entered ("Save 15% on"). All you have to do is define the products that the savings will apply to. For example, if you added different sizes and types of hand sanitizers to your coupon, your coupon title can be "Save 15% on hand sanitizers.”
Important: Entering offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.
Note: As you consider running promotions for your products, keep in mind that promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).
Also note that customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge. To learn more, refer to Customer product reviews policies and Amazon Verified Purchase Reviews.
Advertise (Optional)
After you submit your coupon, you will have the option to create a Sponsored Products campaign for your coupon ASINs to potentially elevate search placement and increase page views. Learn more about Sponsored Products eligibility and Sponsored Products for Coupons.
文章泉源：亚马逊官方网站